Common
Sources of Error in the Research Design
It
is frequently said that your research is no better than your research design.
As we demonstrated, it is not difficult to specify the basic steps in preparing
a list of research procedures that explain the basic research design. However, it is more difficult to recognize errors in the basic research design,
especially for students who have little experience in empirical research. One of
the best ways to become familiar with problems in a research design is to study
other investigators' research by reading their results in articles.
A number of common errors have occurred in the past and these errors are listed
below with an explanation of the error. By becoming aware of these shortcomings
it will be possible for your up-grade your methodology before starting your
data collection. Some of these are not easily avoidable, but they can be
minimized by carefully considering possible common research errors.
The
specific errors, which occur due to poor research design and its poor
implementation, are as follows (Isaac, 1978):
The
Halo Effect
This
is the tendency for an inapplicable feature of a unit of study to influence the
relevant feature during a favorable direction. Generally a powerful initial
positive or negative impression of a person, group, or event tends to influence
the ratings on all resulting observations. Impressions formed early during a
series of observations usually has an effect on later observations: or
impressions supported high or low-status attributes of the unit of study have
an effect on observations on unrelated attributes. A lot of vague and
impressionistic the variable to be rated, the additional power is that the
effect; the additional specific and clearly defined the variable, the less
evident is that the effect.
Rating Errors
In addition to the halo effect, three tendencies plague the validity of ratings:
·
The over-rater error - rating subjects in general on the side of
leniency or favorableness.
·
The under-rater error - rating subjects in general on the side of
severity or un-favorableness.
·
The central tendency error - rating subjects toward the middle of the scale.
This often occurs when the observer is unusual with or unsure about what is
being rated.
The Hawthorne Effect
In
an industrial efficiency study performed at the writer Plant of Western
electrical in Chicago during the 1920s it had been observed that to single out
a group of employees for special research makes them feel and act differently
compared to regular employees. The effect of this was
to bring about a consistent increase in productivity in spite of changes in the
working conditions intended to both increase and decrease efficiency.
Explanations for this effect point to the factors of (a) novelty;
(b) awareness that one is a participant in an experiment; (c) a modified
environment involving observers, special procedures, and new patterns of social
interaction; and (d) knowledge of results in the form of daily productivity
figures and other feedback, ordinarily not systematically available.
The Experimenter Bias Effect or "Self-Fulfilling Prophecy"
in Research
This is the bias you, as a researcher, are inclined to project
into your methodology and treatment that shapes the data in the direction of
your foregone conclusions. What you waiting for to see", where you direct
your interest, what you disregard or forget, what you keep in mind of record,
and even the way you interrelate with subjects to alter your own hope and
motivational states, all can influence the results to fit your preconception.
The Placebo Effect
Placebo
is inert or neutral information given to subjects as if it were the active
treatment variable itself. In medical research, the placebo is commonly an injection
of sterile water or with chemicals inert pill administered so the topic cannot
distinguish between neutral and active ingredients.
This allows the observer to separate treatment
effects from psychological reactions included by the treatment situation involving,
in particular, the patient's expectations and suggestibility. For this reason, background
fundamentals in an educational research setting often turn out to be the agents
of transform in addition to the active
treatment variable.
For example, in a research study to examine the effects of videotape
playback on increasing participation in class discussion using treatment and control
groups, it might turn out that the importance in contrast to the presence of videotape
recording equipment and any operator or observer was of equal or greater. Unless
the same equipment and personnel are present in at least some of the control
classes as a placebo condition the com effectiveness of the playback maybe
misconstrued.
Post
Hoc Errors
After
this, so as to this." several actions follow each other without having a
cause-and-effect relationship. The explanations for this vary all the way from
easy coincidence to advanced relationships with different factors. For
instance, an increase in the ocean's temp is directly related to the
quantity of drowning on the California coast. We don't conclude that the
warming surf, per se, is a lot of dangerous however it attracts a larger number
of swimmers, exposing a lot of individuals to the probability of drowning.
The error of Misplaced precision
To
collect information with great care and precision however inside the framework
of a faulty design invalidates the findings and therefore the careful work that
created them. when properly evaluated, this can be additionally demoralizing to
the employees related to the project.
Beware
of “Typical" Case Studies
Studies
based on "typical" cases are sometimes biased and no representative.
Such cases too typically are a lot of ideal than typical, or higher match the
reporter's biases than others, which could are cited. A defendable different
would be to select and review many cases every which way, a procedure seldom
followed.
The
Law of the Instrument
This
refers to the human inclination to become attached to a particular instrument
and apply it as an across-the-board resolution to each problem. As Resta and
Baker (1967) places it, "If you provide a tiny boy a hammer, he can
realize that everything he encounters needs pounding" Most of the favored
devices, innovations, and panaceas in management are vulnerable to this
response. In such instances, the focus is on the instrument or procedure and
not the matter, putting the cart before the horse. Examining the matter initially
then seeking appropriate instruments and procedures that best fit the
properties of the matter avoids this error.
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